About Us
About YBP Brand Apparel
Built on Culture, Ambition, and Identity
YBP Brand Apparel is a premium streetwear brand founded by entrepreneur Collin Gibson and operated under Gibson Legacy Group LLC. Established in 2025, the brand was created with a clear mission: to build a clothing label that represents ambition, cultural identity, and the mindset of creating something bigger than yourself.
The name YBP stands for Young Black Plug, a phrase that represents ownership, independence, and the ability to create opportunity through vision and hard work. At its core, the brand celebrates individuals who move with confidence, build their own path, and contribute to the culture around them.
From the beginning, YBP Brand Apparel has focused on producing garments that combine streetwear aesthetics with premium construction, creating clothing that feels substantial, durable, and distinctive.
The Founder
YBP Brand Apparel was founded by Collin Gibson, an entrepreneur focused on building brands that reflect culture, creativity, and long-term legacy.
Collin, along with his wife Keri, launched YBP with the belief that clothing can be more than just fashion. For him, streetwear represents a platform for storytelling, self-expression, and community influence. Through YBP, his goal is to build a brand that represents ambition and cultural pride while inspiring others to pursue ownership and independence.
Under his leadership, the brand continues to develop new collections while expanding its presence across digital platforms and independent retail channels.
Premium Streetwear Construction
YBP garments are designed with a focus on quality and durability. Many pieces are produced using heavyweight cotton fleece and detailed embroidery, allowing the brand to create streetwear staples that feel both comfortable and long-lasting.
Rather than focusing on fast fashion trends, YBP emphasizes garments that maintain their structure and identity over time. From heavyweight hoodies to statement pieces, the brand aims to produce clothing that represents both style and craftsmanship.
Culture and Inspiration
Much of the inspiration behind YBP collections comes from the cultural influence of Black creativity, entrepreneurship, and community identity.
Some collections draw inspiration from Historically Black Colleges and Universities (HBCUs) and the traditions surrounding Divine Nine fraternities and sororities. These institutions have long played a role in shaping culture, leadership, and style within the Black community.
By incorporating elements of that influence, YBP aims to celebrate cultural pride while contributing to the evolving world of modern streetwear.
Independent Streetwear
As an independent brand, YBP maintains full creative control over its design direction and brand identity. This independence allows the brand to experiment with new ideas, collaborate with creators, and build a community around its message.
YBP continues to grow through direct-to-consumer sales and online platforms, allowing supporters of the brand to access collections from anywhere.
The Vision
The long-term vision for YBP Brand Apparel is to build a globally recognized streetwear brand that represents confidence, ownership, and cultural influence.
Through thoughtful design, premium garments, and a strong brand message, YBP aims to inspire individuals who believe in building something meaningful and leaving a legacy.
Explore the Brand
Discover the latest collections from YBP Brand Apparel.
Signature pieces include:
• YBP Signature Hoodie
• YBP Hoodie Dress
• HBCU Inspired Streetwear Collection
Explore the full collection:
https://ybpbrand.com